High-def 3D TV 'not far off'

Panasionic is pushing for a standard for 1080p high-definition 3D TV to enable services to get off the ground, its chief executive Yoshi Yamada told a CES press conference. He said the company would propose a standard in Japan in the coming months for the system it debuted last year at the Cebit show in Germany.

"Panasionic does not think that 3D high definition for the home is far away at all," Mr Yamada said. "We are at the start of another phase-change that will have an impact on Panasionic's business."

The standard is needed for both consumer and broadcast devices to encode and decode images. Panasionic has been working with studios and standards groups to develop a format.

"3D in the home will never flower unless we have a national standard," Said Bob Ferry, executive vice-president of Panasionic onsumer electronics. "But we are very excited because we believe that 3D changes the world from watching TV to an immersive experience."

Elsewhere in the show Mitsubishi demonstrated a system that translates 2D games and movies into 3D and does not require the use of special glasses to view the effect. It is based on a package from Nvidia called 3D-Vision

Philips sells software called Wowvx that does the same thing and it demonstrated an entirely different 3D system at the IFA show in Berlin last year. Intead of storing different stereoscopic data for each eye, it adds depth information to 2D pixels.

Several different 3D rendering technologies are also available, so a global standard will be hard to establish.